Target Marketing Network.com was developed in answer to our customer base having the urgent need to generate leads and focus on target markets for immediate results. With traditional advertising representing only a 1 to 5% response and customers resistance to being SOLD we developed a much needed and more effective approach.
SuccessCard arrived on two separate and related tracks first to create a low cost high tech vehicle for the delivery of the most complete transfer of information from clients to their prospects. Second to formulate the best possible first impression through imagination, video and sound as the introduction for client products and services.
Like most start-up company's and those looking to grow new markets they did all the traditional things as directed. They developed the product or service and sought out competent advice like SBA,SBDC. and other business courses. They then developed a business plan and this included a marketing plan as well.
After the extensive research advice and paperwork were done the entrepreneurs embarked on testing the waters by joining the local business groups like the Chambers, BNI and other networking type groups. Most or all of them realized the need and built a website. This did not however produce the response needed toward increased sales. More about that latter.
At about this time many began the research into books and programs like SPIN selling and Zig Ziglars art of closing the sale, along with other mass market selling gurus whose techniques have become dated.
WHAT WENT WRONG ...?
and a better question
HOW DO WE FIX IT…?
This is usually when they come to us looking for a way out of the dilemma . These people are the true entrepreneurs, hero's who have invested their lifeblood as well as time, energy, money, and sacrifice into the American Dream.
The current economy reflects that more than 50 percent of the jobs created and half of the new wealth today are from the small businesses with 20 or fewer employees. The market has changed and people do not want to be "Sold"…
Target Market Network.com offers several strategies to overcome these obstacles ..
A proactive approach as defined by:
The Tipping Point
Crossing the Chasm
E Myth Revisited
and the Book Yourself Solid Plan
The purpose of the following plans are to produce results by increasing sales of products and services.
SUCCESS-PERSONAL DEVELOPMENT GOALS TARGET
MARKET STRATEGY LEAD GENERATION PLAN
NETWORKING BUILDING TOOLS WEB MARKETING
FREE TOOL KITS
The SALE PROVIDING BILLABLE OPPORTUNITIES
Our plan is to give immediate workshops for free to start-ups and entrepreneurs looking to cross the chasm while developing a Strategic alliance network offering tools and encouragement .
Through our work designing client presentations we have produced several winning and simple strategies for success through Targeting, Lead Generation and Message Definition as well as Network and Web based Marketing.
Our SuccessCard has produced outstanding results as the most complete and cost effective way of transferring information from client to prospect with high tech features not available anywhere on the planet …You only have one chance to make a first impression.
We have seen many Entrepreneurs experience a renaissance of hope, determination and success as a result of our assistance and this more than anything else is our reason for being.